Learn how to start your own digital accessibility business from Kris Rivenburgh, the founder of Accessible.org. Whether you are consulting, offering accessibility services, or selling products, this course is to help you get started and be successful.
Course Description
In this comprehensive course, you will learn how to build and grow a successful business in the web accessibility field—a niche market that is brimming with potential but continually overlooked. Starting from foundational knowledge, you will gain insights from my seven years of experience working with hundreds of clients and working through all sorts of projects.
Course Outline
- The Limitless Potential of Digital Accessibility
Understand the immense potential of the accessibility industry, its current state, and why it’s still an untapped “gold mine” for businesses that offer quality services. You’ll learn about ADA Title II, EN 301 549, and how web accessibility compliance is rapidly evolving. - Golden Opportunities
We will address common misconceptions, market confusion, and how to differentiate your services from those currently offering poor value. Learn why this niche, despite being less glamorous, is vital and still early in its growth. - Building Your Business
Explore the business essentials you need, including setting up your LLC, managing finances, understanding legal risks, and mastering client relations. You’ll also get practical tips on how to market your services, price your offerings, and handle client inquiries. - Prerequisites to Starting
This section covers the prerequisites or possible prerequisites for starting a digital accessibility business, including familiarity with WCAG, screen readers, keyboard navigation, and relevant programming languages like HTML, CSS, ARIA, and JavaScript. - Developing Your Winning Strategy
Discover the key to success in this industry by focusing on incremental progress, delivering excellent quality, and educating clients who may not yet understand the importance of accessibility. Learn from my personal experience of creating Accessible.org, working with corporate clients, and building a brand. - Marketing and Choosing Your Path
We will explore advanced business opportunities, such as specializing in audio descriptions, VPATs, or even branching into AI and virtual reality consulting. You’ll get real-world advice on working with small businesses, corporations, schools, and local governments. - Resources and Tools
Finally, gain access to templates for contracts, service proposals, and pricing strategies, plus learn the few tools I regularly use streamline your operations. You’ll leave this course with everything you need to confidently launch and grow your business in web accessibility.
Whether you’re new to the field or looking to deepen your expertise, this course will provide the foundation and advanced strategies needed to succeed in a rapidly growing industry.