How to Start a Digital Accessibility Business

Description

This course will show you how to start and grow a business in digital accessibility, a field that’s not only required by law but also has huge potential. You’ll learn how to offer services like accessibility audits, consulting as well as specialized services. Digital accessibility is a fast-growing area that many businesses need, but there still aren’t enough people to meet the need.

Throughout the course, I’ll share lessons from my seven years of experience, including real client examples and what has worked for me. You’ll also get practical advice on running your business, finding clients, and managing contractors. Whether you want to do this full-time or part-time, this course gives you the tools and knowledge to succeed in the growing digital accessibility market.

This course covers the most important takeaways from my experience in digital accessibility and being the owner of Accessible.org. Here’s what we’ll discuss.

Here are the major topics covered in the course:

Digital Accessibility Taking Over

• Accessibility statement and its importance
• Industry growth potential
• Challenges and opportunities in the field

Understanding the Market

• ADA Title II, EN 301 549, and other legal requirements
• Market confusion and misaligned products/services
• Why digital accessibility is an untapped gold mine

Necessary Skills

• Essential knowledge and skills for accessibility work
• Certifications (WAS, CPACC) and their relevance
• WCAG guidelines and testing tools (screen readers, keyboard navigation, WAVE)

Running a Business

• Setting up a business (LLC, payment methods, client communication)
• Key business principles (transparency, trust, expertise)
• Pricing strategies and client management

Marketing and Sales

• Building a brand
• Social media, SEO, and content marketing
• Effective client outreach and follow-up
• Networking and partnerships with law firms and accessibility companies

Opportunities in Accessibility

• Specialized services
• Industries
• New technologies

Client Management

• Understanding different client types (small businesses, corporations, governments)
• Handling client inquiries and project proposals
• Managing expectations and avoiding problem clients

Operations

• Working with contractors
• Simple software for business
• Legal risks

Lessons

• Key takeaways from working with 100s of clients
• What works, what doesn’t

More

Also included are templates for:

• client contracts
• contractor contracts
• client proposals

Course students can also purchase a discounted consulting session with Kris.

Sign Up

Sign up now to access the course.